Connectivity is the glue of advertising; it joins consumers and advertisers together and creates a strong bond. In order to be truly successful in utilizing Facebook ads, you need to connect. It is important to appeal to consumers in order to create loyalty for your brand. The idea of connectivity is shown in two distinct types: connection of consumers with a brand and connection of consumers with consumers. Both of these have great impacts on the customer when it comes to brand loyalty and sales. Connectivity is something to keep in mind with every advertising move you make.
Connecting with your consumers is the most important aspect of advertising, and is even more important in today’s technological world. In order to properly reach your audience, you must truly know them. You must be able to reach your consumer wherever they are and however they are accessible and in ways that will resonate with them. No more pushing out one ad for everyone. It is necessary to make many different ads that appeal to and are relevant to your specific target audience. It is possible to stay connected by reaching out to consumers and listening to what they want and need out of your brand; you must not assume. Once a consumer is hooked, the relationship needs to be strengthened and maintained. This can be done by staying connected on a Facebook Page and having consumers create their own content regarding the brand.
It is also important to utilize Facebook in a way that allows your consumers to connect with each other. Facebook is a network with endless ties between people, and connections are constantly being made. Consumers who share good or bad reviews about your company are influencing their Facebook friends to feel the same way. That is why it is vital to advertise and connect with consumers who are influencers. Influencers have the power to persuade more consumers to buy a product or to trust a brand. That is the beauty of connectivity: a message to one can turn into a message to many.
Facebook is all about connectivity. Users, the consumers, see their Facebook friends as influencers for certain products and ideas. If a Facebook user posts a photo of their new Apple Watch, their Facebook friends will see that post and become compelled to purchase one of their one. In order for advertisers to improve sales and marketing, it is necessary to target those who have the most power to influence others online. This idea of connectivity and influencing is the basis for Facebook and it needs to be focused on by advertisers.
In order for advertisers to start reaching more consumers, they need those consumers to actually be interested in and hooked by their ads. Simply pushing out a mundane one-dimensional ad online is not going to cut it anymore. Advertisers need to target Facebook users, who are influencers, that have the capability to create their own content about a product, then share that content with their friends. This content can range from a written post, video, photo, or other creative work. This will create buzz for the product, which is needed for any online advertisement to succeed.
In 2016, 69% of brands surveyed answered that their use of influencer advertising was effective. Advertisers are using influencers to create awareness of their brand and to target those who are most relevant to their brand. Influencers have a fan-base who are followers because they can relate to them. This is a strong advantage for advertisers because they can advertise products that are important to their influencer’s followers. Those followers will take the influencer’s advice because they look up to them and trust them.
In order for advertisers to improve their Facebook presence and overall brand awareness, it is necessary to target influencers who can help effectively advertise the brand. This improvement can help skyrocket sales, awareness, and loyalty for a brand and is a part of the future of advertising online.
In 2016, Advertising Age named Netflix the top marketer of the year. This was achieved, in part, by Netflix’s large use of Facebook as an advertising outlet. Facebook allows for Netflix to market new TV shows and generate buzz about popular shows through a company Facebook Page, user generated content, Facebook video ads, and “trending”. There are a total of about 49.43 Netflix users Netflix users in the United States. Those subscribers are utilizing Facebook to discuss the shows they are watching, therefore helping Netflix advertise.
One of the most important features of Facebook advertising is that users can discuss topics with one another, which results in a “trend” in conversation, like a digital Word of Mouth. Trending helps bring certain pieces of conversation to the table and creates a buzz across social media. One of the strongest players in Netflix’s marketing game is that viewers who also have accounts on Facebook are discussing shows they have watched or that are about to be released. This allows Netflix to be advertised by their viewers and boost the number of subscribers to their service.
Netflix doesn’t leave the marketing all up to their consumers. Netflix maintains a Facebook page where the company posts updates and about new releases. One of the most successful aspects of Netflix’s advertising is their sharing of digital content. The company has been known for creating GIFs, videos, memes, and using popular “internet humor” that their consumers can relate to. Facebook users can create their own content to share on their Facebook page about their favorite shows on the Netflix. These posts can then be shared by other Facebook users, furthering the advertising for Netflix. This advertising technique utilizes Facebook’s video aspects and ways of targeting consumers to appeal to a company’s audience.
Facebook not only allows Netflix to connect with its consumers, but also for consumers to connect with each other. This builds a strong bond over the company and allows for Netflix users to be creative with their love for the brand.
Facebook wants marketers to succeed. The social media site contains several tools to help marketers reach consumers, and one very helpful tool the site offers is its Facebook Business Page. The general information that a marketer needs can be found by simply visiting the Facebook Business site.
On the website, Facebook has a simple and easy-to-navigate display of the aspects of Facebook advertising. The site breaks down its information in three categories: Marketing Goals, Pages, and Ads. This allows marketers to read up on how they can reach their audiences and decide what element of Facebook’s advertising is best for them. The Marketing Goals section gives advertisers specific information about what they want to achieve through Facebook’s advertising offers. It explains how marketers can find their target markets, be discovered, and build customer loyalty. Facebook’s business site also points out the vast number of consumers who are using Facebook on a mobile device and will receive the messages.
Facebook Business provides much information on their advertising formats and placements. Advertisements can be in the form of videos, company pages, photos, slideshows, and more. Then these ads can either be placed in a consumer’s news feed or in the right column to the side of the feed. The advertising portion of the Facebook Business website gives information regarding pricing, choosing your target audience, and even advertising tips. While those are the direct forms of advertising that marketers can put out, Facebook also lets marketers know that their ads can reach even more consumers. Facebook, a community of connections, allows friends of consumers to be reached through a “Like” or “Share”. What may be the greatest aspect of advertising through this social media is that if you place a great ad, your consumers can help your message be passed along even further to their friends.
Facebook’s business site is one of the most beneficial resources for marketers. The easy break down and explanation of goals, where their ads will be placed, and how consumers will receive ads can help even the newest of marketers to succeed.
Facebook is an advertiser’s oyster; the opportunities are abundant, rewarding, and are not being overlooked by marketers. Facebook ads have much to offer. Whether these marketers are small business owners seeking to increase their local awareness or a major corporation launching a national campaign, Facebook has an outlet for them. Some benefits of Facebook ads are that they are easy to build, marketers can control their own budget, and there are countless ways for online users to interact with them.
A major proponent in advertising through Facebook is that marketers can target their pre-existing customers. By simply uploading a file of customers’ names and information, Facebook has the ability to find these users’ pages and can place the marketer’s ads on their feed. This gives an opportunity for niche consumer groups and consumers living in certain areas to be found, and in return, have their attention brought to ads that are most relevant to them. Facebook also uses data collected from their consumers. Marketers can access data that lets them know what their consumers are shopping online for, and then place an ad on the consumer’s feed for that item. Marketers have the ability to seemingly, “read minds” through this data collection.
Consumers are becoming increasingly mobile. Location technology is a major key to marketers reaching their consumers and gathering details about their lives. Marketers have access to consumers’ addresses and locations that they frequent the most. That information gives much leverage and can allow marketers to implement more specific ads to their directed consumers. With 1 billion Facebook users able to be targeted, the opportunities are simply growing for marketers when they utilize Facebook ads.