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Profile Picture Sources

Will Maynard: Photo taken by Susan Maynard

Kristen Livingston: Photo taken by Thomas Sylvia

Colleen Connelly: Photo taken by Rosalie Pizziketti

Nicole Braithwaite: Photo taken by Bronwyn Neal

Header Image: Recreated from a screenshot from Facebook in Adobe Illustrator by Will Maynard

Sticky Post: Recreated from a screenshot from Facebook in Adobe Illustrator by Will Maynard

Site Subtitles: Recreated from a screenshot from Facebook in Adobe Illustrator by Will Maynard

 Facebook Sharing is Caring

Guest. “‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It.” ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It – Adweek. N.p., 22 Aug. 2016. Web. 27 Mar. 2017.

Maserati USA.” Facebook for Business. N.p., n.d. Web. 27 Mar. 2017.

Pfeifel, Eyal. “How to Use Mobile Messaging to Engage with Consumers.” Ad Age. N.p., 31 Aug. 2015. Web. 27 Mar. 2017.

Rivera-Arrubla, Yaismir Adriana, and Ana Zorio-Grima. “Integrated Reporting, Connectivity, and Social Media.” Psychology & Marketing33.12 (2016): 1159-165. Psychology and Marketing. Web. 26 Mar. 2017.

Screenshot from the Maserati Facebook Homepage (Video Category), April 12, 2017.

Sticky Situation…

Ferry, Hillary. “6 Tips for Marketing to Millennials” Telegraph Herald. (Dubuque, IA) N.p. 8 Dec. 2016. 27 Mar. 2017.

Neisser, Drew. “How to Connect in the Age of ‘Fake’ News.AdAge. N.p, 01 Mar. 2017. Web. 27 Mar. 2017.

Pasquarelli, Adrianne. “Hollister Targets Teens Where They Live: Their Phones.” AdAge. N.p. 16 Mar. 2017. Web. 27 Mar 2017.

Facebook DIY

DiPietro, John. “Facebook uses Artificial Intelligence to Map Population Density Precisely.” Stock Watch. N.p., 23 Feb. 2016. Web. 24 Mar. 2017.

Kirkpatrick, David. “Study: User-generated content drives higher Facebook engagement than ads.” Marketing Dive. N.p., 14 Feb. 2017. Web. 25 Mar. 2017.

Screenshot from Facebook Connectivity Lab Homepage, April 12, 2017.  https://info.internet.org/en/story/connectivity-lab/

Virgillito, Dan, and Martin Asami Says. “6 Ways To Collect User-Generated Content From Facebook.” AdEspresso. N.p., 23 Oct. 2015. Web. 24 Mar. 2017.

What’s an Internet? Facebook eyes unconnected world.” San Jose Mercury News (California). N.p., 22 Feb. 2016. Web. 23 Mar. 2017.

High Key Connections

“Adidas.” Facebook for Business. N.p., n.d. Web. 26 Mar. 2017.

Bureau, Adgully . “Facebook announces new features for Slideshow Ads”LexisNexis® Academic & Library Solutions. N.p., 25 Aug. 2016. Web. 26 Mar. 2017.

“Facebook’s new Collection ads help brands tell a more visual product story.” VentureBeat. N.p., 23 Mar. 2017. Web. 10 Apr. 2017.

“Inside Facebook’s Plan to Boost Ad Revenue by Turning Users Into Buyers.” Ad Age. N.p., 13 June 2016. Web. 26 Mar. 2017.

Battle Against Bogus News

Heine, Christopher, and Marty Swant. “What the Proliferation of Fake News on Google and Facebook Means for Advertisers.” – Adweek. N.p., 16 Nov. 2016. Web. 14 Mar. 2017.

Ives., Nat. “Facebook Plans New Ways to Fight Fake News, Zuckerberg Says.” Ad Age. N.p., 19 Nov. 2016. Web. 14 Mar. 2017.

Sloane, Garett. “Inside the Plan to Combat Fake News.” Communication and Mass Media Complete87.24 (2016): n. pag. Web. 14 Mar. 2017.

He Said, She Said

Arnaud. “The State of Influencer Engagement in 2015” Launch Metrics. N.p. 18 June 2015. 14 March 2017. 

Holmes, Ryan. “Why you should target Gen C, not millennials; The ‘connected consumer’ is everywhere” The Financial Post. LexisNexis, 13 March 2017. Web. 14 March 2017.

Morrison, Kimberlee. “Report: 75% of Marketers are Using Influencer Marketing” AdWeek. N.p. 13 Oct. 2015. 14 March 2017. 

The Value of Video

Bloomberg. Facebook’s False Video Metrics: Is It a Big Deal? YouTube, 23 Sept. 2016. Web. 20 Mar. 2017.

Facebook is running into a problem that has plagued live video since 2007.” Business Insider. Business Insider, 21 June 2016. Web. 12 Mar. 2017.

Facebook reports new issues with ad-counting tools.” The Financial Express, 10 Dec. 2016. Web. 12 Mar. 2017.

Pierson, David. “Who is the real video champion?” Gulf Times, 15 June 2016. Web. 12 Mar. 2017.

Sloane., Garett. “Advertisers Appreciate Facebook’s Nod to Transparency but Want Even More Data.” Ad Age. N.p., 17 Nov. 2016. Web. 12 Mar. 2017.

Mend & Measure

“Adapt your message to improve Facebook sales.” SmartBrief. N.p., 06 Feb. 2017. Web. 14 Mar. 2017.

Elliott., Nate, and Nate Elliott Nate Elliot Is VP-principal Analyst at Forrester Research. Follow View All Articles by This Author. “How Facebook’s Place Tips and Beacons Will Help Marketers.” Ad Age. N.p., 05 Aug. 2015. Web. 14 Mar. 2017.

Maheshwari, Sapna. “Facebook Takes Steps to Improve Advertising Data After Criticism.” The New York Times. LexisNexis , 11 Feb. 2017. Web. 14 Mar. 2017.

Let’s Get Local

Cohen, David. “Stats and Milestones From Facebook.” – Adweek. N.p., 3 Feb. 2017. Web. 22 Feb. 2017.

Core Audiences.” Facebook Business. N.p., n.d. Web. 22 Feb. 2017.

Cupcakin’ Bake Shop.” Facebook for Business. N.p., n.d. Web. 22 Feb. 2017.

Lookalike Audiences.” Facebook Business. N.p., n.d. Web. 22 Feb. 2017.

Marketing API – Documentation.” Facebook for Developers. N.p., n.d. Web. 22 Feb. 2017.

Morris, Jon D., Yunmi Choi, and Ilyoung Ju. “Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness.” Journal of Current Issues & Research in Advertising37.2 (2016): 165-82. Web. 20 Feb. 2017.

Screenshot from the Cupcakin’ Bake Shop Facebook Homepage, April 12, 2017.

Williams, Dave. “How to Beat Walmart On Facebook.” Advertising Age DigitalNext RSS. N.p., 05 Apr. 2012. Web. 22 Feb. 2017.

Buzzing About Netflix  

Patterson, M. “10 Brands Doing an Amazing Job on Social Media” -AdWeek. N.p., 30 July 2015. Web. Retrieved February 21, 2017.

Poggi, J. “Netflix Tops Ad Age’s 2016 Marketer A-List.” –AdAge. N.p., 5 December 2016. Web. Retrieved February 21, 2017.

Screenshot from Netflix’s Facebook page, April 12 2017. https://www.facebook.com/netflixus/ 

Seitz, P. “Netflix Pressured By Rising Competition,’Fuller House’ Ratings Drop” Investor’s Business Daily.  16 December 2016. 21 Feb. 2017.

Big Brands Leave a Big Mark

Coca-Cola’s Facebook Story.” Ad Gully(2015): 1-2. Web. 20 Feb. 2017.

Dhillon, Kunal. “Coca Cola’s Social Media Marketing Strategy To Become A Global Brand.” Digital Vidya. N.p., 25 Nov. 2016. Web. 21 Feb. 2017.

Lim, Donald. “Organic Reach and Engagement.” BusinessWorld(2015): 1-2. Web. 20 Feb. 2017.

Saric, Alex. “Advertising in a Post-Advertising Era: The Mobile-Social Effect of Engagement.” Adweek. N.p., 21 Feb. 2017. Web. 21 Feb. 2017.

Screenshot from Coca Cola’s Facebook page, April 10th, 2017:  https://www.facebook.com/pg/CocaColaUnitedStates/posts/?ref=page_internal

Small Business, Big Opportunity

AmEx OPEN, Facebook launch Big Break for Small Business contest.” Advertising Age BtoB RSS. N.p., 20 June 2012. Web. 21 Feb. 2017.

Suzanne Bearne. “How to use Facebook to win customers.” The Guardian . Transcontinental Media Group Inc., 16 July 2015. Web. 21 Feb. 2017.

4 Social Media Resolutions for Small Businesses.” – Adweek. N.p., 10 Feb. 2017. Web. 21 Feb. 2017.

The “Sidekick” App

Berkowitz., David. “What Marketers Need to Know About Facebook Messenger.” Advertising Age DigitalNext RSS. N.p., 12 Apr. 2016. Web. 14 Feb. 2017.

Cohen, David. “Facebook Testing Ads on Messenger Home Screen in Australia, Thailand.” – Adweek. N.p., 25 Jan. 2017. Web. 14 Feb. 2017.

Mason, Max. “Advertising hasn’t changed but delivery has, says Facebook; Media.” The Age. N.p., 28 Mar. 2016. Web. 14 Feb. 2017.

Gettin’ Down to Business

Brettel, M., Reich, J., Gavilanes, J. M., & Flatten, T. C. (2015). “What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model. ” Journal of Advertising Research, 55(2), 162-175. Feb. 2017.

Hachman, Mark. “How The price of free: how Apple, Facebook, Microsoft, and Google sell you to advertisers” JMU Library Resource N.p., Nov. 2015. Web. 14 Feb. 2017.

Morrison, Maureen. (2016, February 22). “Is a Mobile-First Approach Really Best?”  Advertising Age Digital. N.p., 22 February 2016, Web. 14 Feb. 2017.

Screenshot from Facebook’s Business site, April 12, 2017. https://www.facebook.com/business/

Lights, Camera, Post It!

Cohen, David “Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options.” – Adweek. N.p., n.d. Web. 14 Feb. 2017.

Frier Bloomberg, Sarah. “Facebook’s New Year Resolution: More video ads in news feed.” (2015): n. pag 1-2. Chicago Daily Herald. Web. 12 Feb. 2017.

Isaac, Mike. “Surge in Mobile Ad Sales and Rise in New Users Propel Facebook’s Profit.” (2016): n. pag 1-2. The New York Times. Web. 11 Feb. 2017.

Sloane., Garett. “Facebook Gives Advertisers Guarantees for Ads With Sound and More.” Advertising Age Digital RSS. N.p., 10 Feb. 2017. Web. 14 Feb. 2017.

Watch Your Step

Facebook iOS app is tracking your every move: report” LexisNexis® Academic & Library Solutions. N.p., 18 Oct. 2015. Web. 14 Feb. 2017.

Hamid Fathi. Facebook Store Locator. YouTube, 17 June 2016. Web. 10 Apr. 2017.

Heine, Chris. “Facebook Is Expanding Its Ads Measurement Capabilities After Recent Brouhahas.” – Adweek. Christopher Heine , 31 Jan. 2017. Web. 14 Feb. 2017.

Morrison., Maureen. “Facebook Links Actual Store Visits to Marketers’ Ads and Sales.” Advertising Age Digital RSS. Maureen Morrison , 14 June 2016. Web. 14 Feb. 2017.

Ads On-the-Go

Alhabash, Saleem, Anna R. Mcalister, Jef I. Richards, Elizabeth T. Quilliam, and Chen Lou. “Alcohol’s getting a bit more social: When alcohol marketing messages on Facebook motivate young adults to imbibe.” PsycEXTRA Dataset (2015): 351-52. Web. 7 Feb. 2017.

Lommar, James. “A Breakdown of Each Social Media Advertising Platform.” Ecommerce & Retail Search News and Strategies. N.p., 22 July 2016. Web. 07 Feb. 2017.

Mobile Fact Sheet.” Pew Research Center: Internet, Science & Tech. N.p., 12 Jan. 2017. Web. 07 Feb. 2017.

Swant, Marty. “Facebook Is Testing Ad Placement on the Messenger Home Screen.” Adweek. N.p., 25 Jan. 2017. Web. 07 Feb. 2017.

Swant, Marty. “Facebook Now Makes 84% of Its Advertising Revenue From Mobile.” Adweek. N.p., 1 Feb. 2017. Web. 07 Feb. 2017.

The Pearl of Social Media

Engel, Clint. “Facebook Should be Key in Online Retail Advertising“Furniture/Today 41.12 (2016): 8-10. Business Source Complete. Web. 7 Feb. 2017.

Johnson, Lauren. “Facebook Advertisers Now Have More Ways to Create Retargeted Ads.” – Adweek. N.p., n.d. Web. 07 Feb. 2017.

Swant, Marty. “The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month.” – Adweek. N.p., n.d. Web. 07 Feb. 2017.

An Adapting App

Bahirwani, Krishna. “Facebook to revolutionize digital adverts; Leading the way | Website wants to provide users with more value when it comes to online ads.” DNA. N.p. 1-2, 22 Mar. 2015. Web. 5 Feb. 2017.

Mason, Max. “Advertising hasn’t changed but delivery has, says Facebook; Media.” The Age. N.p. 1-2, 29 Mar. 2016. Web. 5 Feb. 2017.

Sloane, Garett. “Facebook’s Ad Business Rolls as Profits Top $10 Billion in 2016.”Advertising Age Digital RSS. N.p., 01 Feb. 2017. Web. 07 Feb. 2017.

So., Carrie, “Why Facebook Live Doesn’t Make Sense for Advertisers.” Advertising Age DigitalNext RSS. N.p., 25 Aug. 2016. Web. 07 Feb. 2017.

…And We’re Live!

Hern, Alex. “Facebook Live is changing the world – but not in the way it hoped.” The Guardian. Guardian News and Media, 05 Jan. 2017. Web. 07 Feb. 2017.

Slefo., George. “Ad Buying on Facebook Just Got More TV-Like.” Advertising Age Digital RSS. N.p., 20 Apr. 2016. Web. 07 Feb. 2017.

Sloane, Gaarett. “TORTURE ON FACEBOOK LIVE CASTS A CHILL FOR MARKETERS.” Communication and Mass Media Complete. Advertising Age, n.d. Web.

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