For up and coming small businesses, it can be difficult to get their name out to the world. With the use of Facebook, there are huge opportunities for small businesses to become bigger and better, such as making their own Facebook page. In order for that page to become successful, they would have to post useful information to their target market daily. It is key for small businesses to create a content calendar so they can stay on top of their postings and making sure they are found valuable by the viewers. Facebook is a great marketing option for small businesses to make connections.
For small businesses, it is always important to be on the lookout for unique ways to get your brand recognized. Facebook partnered with American Express to host a contest for small businesses to compete in. This contest provides a great opening for companies to connect with consumers through Facebook, and come up with strategies to potentially help their business succeed. Another reason this form of advertising is beneficial is that you are able to see what other small business are doing to stand out and build off each other with ideas. Facebook and American Express gave incentive to the winners by giving a cash prize to put towards marketing on social media. Small business owners are given the chance to build relationships with consumers with the social media platform, Facebook.
There are so many small business owners that want their company to stand out amongst the rest. To be on the right path they should make sure their website is online, such as a Facebook page, be easy-to-access mobile. People nowadays do the majority of things, like research on their phone, in a timely manner. These companies want to make sure everything is easily accessible so their viewers will not leave their page confused and dissatisfied. Another way brands become successful is by looking at who viewed the ads, and where they were viewed. Establishing a sense of community with your business will uphold lasting relationships and potentially loyal customers.
Facebook wants marketers to succeed. The social media site contains several tools to help marketers reach consumers, and one very helpful tool the site offers is its Facebook Business Page. The general information that a marketer needs can be found by simply visiting the Facebook Business site.
On the website, Facebook has a simple and easy-to-navigate display of the aspects of Facebook advertising. The site breaks down its information in three categories: Marketing Goals, Pages, and Ads. This allows marketers to read up on how they can reach their audiences and decide what element of Facebook’s advertising is best for them. The Marketing Goals section gives advertisers specific information about what they want to achieve through Facebook’s advertising offers. It explains how marketers can find their target markets, be discovered, and build customer loyalty. Facebook’s business site also points out the vast number of consumers who are using Facebook on a mobile device and will receive the messages.
Facebook Business provides much information on their advertising formats and placements. Advertisements can be in the form of videos, company pages, photos, slideshows, and more. Then these ads can either be placed in a consumer’s news feed or in the right column to the side of the feed. The advertising portion of the Facebook Business website gives information regarding pricing, choosing your target audience, and even advertising tips. While those are the direct forms of advertising that marketers can put out, Facebook also lets marketers know that their ads can reach even more consumers. Facebook, a community of connections, allows friends of consumers to be reached through a “Like” or “Share”. What may be the greatest aspect of advertising through this social media is that if you place a great ad, your consumers can help your message be passed along even further to their friends.
Facebook’s business site is one of the most beneficial resources for marketers. The easy break down and explanation of goals, where their ads will be placed, and how consumers will receive ads can help even the newest of marketers to succeed.
“Going mobile” is a concept that people have been hearing for the past few years. Today, 95% of American citizens have mobile phones and 77% own a smartphone. Why are these percentages so important? Well, companies both big and small have begun to realize the mobile smartphone’s potential. Being technologically mobile allows social media users to always be online, and consequently always looking at advertisements. Advertising via social networking platforms has skyrocketed within the last few years, and no social media site has been more successful in this field than Facebook. Here’s why…
Between the years of 2015 and 2016, Facebook’s revenue from advertising grew a monumental 57%. For the entire year of 2016, Facebook totaled $26.9 billion in advertising revenue. Although expected to slow in 2017 from stagnant ad loads, the different mediums that Facebook offers to not only companies, but also regular users for advertising are so diverse and unique that this platform really sets itself apart. These days, video is the salvation for advertising on Facebook. With users always being mobile, video makes it much easier for companies to get their advertisements seen.
Mediums that companies use on Facebook to advertise like the right-hand rail ads and the multi-product carousel ads work, and they work well, but why stop there? Facebook’s companion app, Messenger, is now being tested as a way for companies to advertise their products and ideas. This application is directed towards mobile devices to make messaging easier on the go, so it is a perfect medium for advertising. Companies have reached out to say that they are excited about this new form of Facebook advertising because they can more easily reach their market, and help their audience grow. This will allow users to easily view advertisements that pertain to their interests, and show users which companies are also logged onto Facebook.
In today’s fast-paced world, Facebook is looking for ways to deliver advertisements in a quick and easy manner for its users’ benefit. Facebook has most certainly created an empire off of advertising, and will continue to do so through new ideas, tests, and trials.
Facebook has truly adapted to the changing world of advertising. No longer will consumers sit quietly through an ad, taking in every piece of information. In this “on-the-go” world, Facebook has evolved to make ads more relevant to every individual consumer. By using an individual’s search engine information, Facebook is able to connect the answer-seeking consumer with a brand or company to help them. In this way Facebook is challenging and altering traditional media businesses.
This success can be seen in the $7.44 billion brought in the three months to the end of 2015 alone, and more recently the $26.9 billion in ad sales brought in 2016; a 57% increase from 2015. 84% of this revenue comes from mobile ads, showing companies that consumers are no longer found sitting at a TV, passively receiving information, but instead on the go, actively searching for information.
Even in their success, Facebook is continuing to make improvements in their upcoming years. Facebook is working to allow marketers to measure viewed advertising instead of served advertising. Served advertising means that the advertisement had been on a page that the consumer viewed. In order for something to be considered viewed advertising, the user would have to scroll to the part of the page where the advertisement is in view. Using this method of measurement would make advertising analytics much more reliable, because what’s the point of measuring an ad that a user may have never actually seen?
In another attempt to make sure users come across advertisements, Facebook plans to include mid-roll commercials inside live and non-live videos. This would create another way for brands to connect with users. However, many consumers tend to block out ads, so marketers worry that Facebook live viewers will not fully engage with the ad content. Marketers also worry that the ad could be aired at an inappropriate time mid-roll, and that it could be seen as controversial if viewed during a controversial video. Overall, Facebook plans to have control when and by what means a consumer witnesses a brand message or ad, thus changing the traditional means of advertising.